For the first time ever, bitcoin and ethereum are featured in the top trending words for Google searches following weeks of significant price increases for both digital currencies, with bitcoin doubling this year, while ethereum is up some 17x.
Bitcoin saw some 200,000 searches yesterday, according to Google trends, as the currency goes mainstream with its awareness now probably at a household level across America and Europe.
Its price has increased from less than $1,000 to more than $2,000 this year, reaching a market cap of $36 billion, higher than the market cap of all digital currencies combined just one month ago.
But its gains, while impressive, are far less than ethereum’s which has risen from $16 to now $160, with its market cap rising from $1 billion to $17 billion this spring, the highest level ever achieved by any digital currency except for bitcoin.
Ethereum has attracted wide attention because of its innovative smart contracts which have allowed numerous projects to be launched forming a dynamic and very innovative ecosystem revolving around ethereum.
The platform has further attracted mainstream adoption at the business level. Global giants from diverse businesses such as JP Morgan, Microsoft, BP, Toyota, Samsung, Intel, and far too many others, have endorsed ethereum by joining the Enterprise Ethereum Alliance.
They hope to use smart contracted blockchains for a variety of industries, from music to games, financial services to car, oil and energy to social networking and art.
Ethereum is far less known than bitcoin at a household level, with google trends showing 50,000 searches yesterday, making it the 18th most searched word in America for the first time ever.
Within the blockchain industry, however, many think eth is the future because it is a lot faster than bitcoin and a lot cheaper, while providing added functionalities which make codable money a reality.
So interest has exploded with ethereum’s public spaces seeing a high of 5,000 active online users, something that took bitcoin around seven years to achieve, while eth has not yet celebrated its second birthday.