Press Release: NAU to ICO For a Blockchain Based Marketing Approach – Trustnodes

Press Release: NAU to ICO For a Blockchain Based Marketing Approach


Attracting new clients is essential to success in business. By incentivizing existing customers to refer others in their network to particular retail offers, NAU shifts who influences potential consumers away from costly intermediaries.

Retailers traditionally invest significant amounts of money in order to bring in customers. Not only are typical marketing tools and strategies costly, it’s virtually impossible to gauge their ROI. While this is a problem for companies of any size, these conditions make it particularly tough for small businesses to get visibility and win new clients.

More and more, however, organizations are finding that strategies that were once industry standard, such as television commercials, and even radio stations, are now being outpaced by newer technology and styles of interaction. A lot of influence is now found within social media, however, developing a social media marketing strategy can be time consuming and consulting specialists can be costly.

The introduction of NAU means the cost of acquiring new clients may be the lowest it’s ever been. NAU directly connects the two parties on their platform based on enhanced SoLoMo (Social, Local, Mobile) marketing approach. Piggy-backing on the ubiquitous uptake of social networking services across the globe, the SoLoMo marketing proposes that people shop through social networks, search locally, and that this is done via their mobile device.

With traditional marketing tools, retailers pay large lump sums of money with no guarantee of conversions. With NAU, and it’s CPA model, retailers only pay for media when it results in a sale or conversion, so profit is easy to calculate. NAU offers an innovative, highly effective marketing instrument where active NAU users can bring in new users to the platform through referrals – existing users get rewarded by the retailer for bringing in new clientele.

Retailers pay 95% of the NAU tokens used to the referrer and 5% goes to the platform. The retailer gains a new customer, while the referring user receives NAU tokens. With NAU, retailers can tailor offers towards local audiences using geolocation, and directly advertise promotions and special offers to specific consumers.

Using Blockchain technology, the platform maximizes transparency and reliability in regards to commissions, transactions, and fees. Using a private blockchain based on Multi Chain technology, a fee doesn’t need to be paid to miners because it uses microtransactions from NAU. Anyone can see the transactions within the Blockchain through the proprietary public monitoring service.

The public pre-ICO begun on November 1 and will end on November 6, 2017. The total pre-sale supply is 50,000,000 NAU.

The Public ICO will start on November 10 and will last until December 17 (or until the hard cap of the main stage of the token sale is reached which is 600M tokens). The cost of 1 NAU token will be 0.04-0.06 USD depending on the stage of the ICO.

Performance based rounds of token sale will happen throughout 2018 and will be in conjunction with new NAU markets launch.

There is no minimum investment for the pre-sale or public ICO. A total of 1 billion NAU tokens will be available for purchase. 24% of tokens sold will go towards the NAU team. Eligible currencies are ETH, LTC, and BTC.

Funds from the NAU token sale will be used for retailer and customer acquisitions (40%), research and development (5%), IT infrastructure development and legal processes (12%) and new market launches (30%). Three percent of the total raised will go to the NAU team.

NAU is trying to raise $5,000,000 during the token sale. This is the estimated cost of operating in 5 initial markets (Germany, Philippines, Colombia, Russia and Ukraine) until the end of 2019.

This is a press release. Trustnodes has not undertaken any verification of any of the above statements and any statement contained therein is not necessarily endorsed by Trustnodes. Readers are strongly advised to do your own research. 


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