The Premier League football club Arsenal FC has signed the world-first cryptocurrency partnership with CashBet Coin, Trustnodes is told.
“We are pleased to welcome CashBet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency,” Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said.
CashBet Coin is to become the club’s exclusive and official Blockchain Partner, with Arsenal in turn become the first major team in world football to officially partner with a cryptocurrency.
“The agreement will give the CashBet Coin brand prominent placement via in-stadium advertising channels for Arsenal home Premier League games at Emirates Stadium,” we are told.
CashBet, which first came to our attention only days ago, is an established online gambling company licensed by the Alderney Gambling Control Commission and the UK Gambling Commission.
CashBet has been in business since 2012, supports over 450 games on its platform, and is venture-backed and profitable, we are told.
“With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players,” Dr. Mike Reaves, CEO and Founder of CashBet, says before adding:
“We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.
Designed specifically for iGaming, CashBet Coin will improve the online experience for real money, casino, social, skill-based, eSports and sports betting players through increased trust and transparency, faster payouts, reduced fees and dedicated player protection.”
They are hopping to raise $40 million in an ICO for an iGaming platform with this partnership the latest sign this space is now very much going mainstream as token based businesses start advertising on football pitches as well as other media.
Arsenal being the biggest yet, in a sign far more cryptos and tokens than just bitcoin might become household names.