A number of global brands, including Red Bull and Swarovski, are utilizing a platform that rewards individuals with Kin tokens for completing simple task.
In a statement this Monday, Kin said they have partnered with Swelly, a polling chatbot with a user base of eight million which have answered 200 million questions since 2016.
Brands like Red Bull are utilizing Swelly to ask individuals quick questions, such as what image would they prefer, with Kin tokens used as a reward for their time.
Kin further announced they have partnered with True[X], a 21st Century Fox owned advertising company focusing on interactive and engaging TV ads.
They are utilizing Kinit, an app that solely focuses on Kin. There, they will reward users with Kin tokens for engaging with the interactive ads from true[X]’s premium network of brands.
All of it suggesting the attention economy is taking some root, with Brave Browser another pioneer of the token model.
While Kin has launched the rewarding platform, Bat is still trialing their advertising model with some big names shown during a peak by Brendan Eich, Brave’s CEO, like Nike and Amazon.
It’s unclear, however, whether those brands are shown only for illustrative purposes, or whether Brave has struck unannounced deals.
The above two are soon to be joined by Tatatu, an entertainment platform that has the backing of some big names.
They plan to reward users with their own token for uploading content or for participating, with all three, and other likewise projects, experimenting with a better than free business model.
It has long been taken as a given that you can not compete with free, although platforms like Netflix might place that wisdom in doubt.
Paying individuals to do what they would have done anyway, however, hasn’t really been tested before. Presearch, for example, plans to reward users for searching.
Whether that would make a dent in Google’s search platform remains to be seen, but while Presearch won’t have the benefit of the vast website data Google collects from websites through Google analytics, the algorithm of Presearch will be made open source.
Something like Kin, on the other hand, is trying to open Facebook, with Brave eying Adwords, as well as potentially Chrome, so forming what looks like a trend of sorts as new entrants try to disrupt the disruptors.