An ethereum developer from a blockchain start up called Decenter says Google is not allowing ethereum ads, but bitcoin and eos ads show up. He says:
“Any of the keywords that contain ‘ethereum’ in our campaigns are no longer showing ads as of January 9th… you can try searches such as ‘ethereum smart contract audits’ and ‘eos smart contract audits’ – only the latter will show Ads in results.
What’s interesting is that the blacklist doesn’t apply to the keywords such as ‘ico’, ‘bitcoin’, ‘eos’ etc. We also tried VPNing to multiple different countries and it seems that no ads with ‘Ethereum’ in the search term are showing up anywhere.”
Google Ads said: “Advertisers may promote cryptocurrency exchanges that target the United States and Japan. Hence, you may not be able to run ads which target other countries.”
They point to a March 2018 notice which says all crypto ads are prohibited. The notice was then updated in October, presumably after lobbying from the exchanges, to specifically exclude only exchanges and only for USA and Japan.
We (London based) tried a search for bitcoin, ethereum and eos. Both bitcoin and eos showed Google ads right at the top. Ethereum didn’t show any ads even for buy ethereum.
Why bitcoin ads are showing is not clear while for eos it may be that it is perhaps too small to add to whatever blacklist Google now has.
Just as it is not clear why ads for exchanges are allowed, but not for a company that is offering smart contract audits.
The fact anyone cares, however, clearly shows Google has become so massive and so powerful due to its close to monopolistic share of the advertising market.
The government, therefore, can knock on their door and ask for something to be shown or not to be shown. Certain Silicon Valley based exchanges can then knock on their door and ask for favoritism. While some employee who doesn’t like something can sort of delete it from the “known” web.
Or, alternatively, it can be Google’s policy to do so either because they think it might pose a competitive challenge or for whatever reason, and if caught they can claim it was just some guy who has now been fired. If not caught then the leaf did not fall from the tree because no one heard it.