China’s massive retailer with $67 billion in yearly revenue, JD.com, says chicken sales have doubled since they’ve put them on the blockchain.
“JD fits each chicken with a specially designed pedometer, with the aim of having each bird take one million steps during the rearing process,” they say, adding:
“The company uses blockchain technology for maximum quality assurance and full traceability.
Since early 2018, JD customers have been able to review details about the rearing process for every chicken they buy.
A scan of the QR code on the poultry’s packaging allows buyers to view detailed information on sourcing, feeding intervals and more.
The chickens are delivered via JD’s self-operated logistics network, which covers 99% of China’s population and offers same and next-day delivery to most customers.”
JD provides interest free loans to households and farmers in poor regions like Wuyi County, which JD has helped remove from China’s national poverty list.
Individuals then use these loans to buy chickens while ensuring they roam around because apparently walking about tightens the chicken’s muscles and makes the meat tastier.
Once the chicken is good for market, they sell them to JD and usually make some money. “The program has helped nearly 500 families in the area earn thousands of RMB per year,” JD says.
They’re now expanding this program called “Running Chickens” to “Flying Pigeons” and “Swimming Ducks.”
“The project showcases how e-commerce can benefit society as a whole by alleviating poverty while bringing high-quality, safer, and better tasting produce to consumers,” says Xiaowen Liu, projects lead at JD.
In a video JD says they’re using blockchain technology to trace all sorts of products, like lettuce.
“Blockchain technology is now used on most of the products that you can find in the supermarket, including fresh products, providing transparancy on the quality and the source of the food,” they say.
Just what blockchain they’re using is not clear, but at least in China the technology is now apparently going mainstream.