E*Trade, a broker with circa 5 million customers, $3 billion in yearly revenue and $65 billion in total assets, is to launch bitcoin and ethereum trading according to unnamed sources.
“The firm will start by adding Bitcoin and Ethereum, and will consider adding other currencies in the future, said the person, who asked to remain anonymous because the matter is private. A spokesman for E*Trade declined to comment,” Bloomberg says.
Since they’re finalizing agreements for a third party to hold the coins, that means this is spot bitcoin and ethereum trading, somewhat similar to Gdax or Bitstamp.
Details are sparse, however, with E*Trade not stating anything publicly at the time of publishing.
Ameritrade, another very big broker with $5.4 billion in yearly revenue, is also preparing to launch crypto spot trading.
They’ve seemingly begun testing it already, with the full launch expected sometime this quarter.