The metaverse is kind of becoming real as the Fashion Week on the ethereum based Decentraland Metaverse featured major global brands and startups alike which gave us a glimpse of the present, and potentially the future, of digital fashion.
The four day long event had many firsts, including the very first metaverse catwalks in history.
And they were ‘real’ catwalks, in as far as an avatar walks through the stage to showcase the new wear.
This has never been done before, with the show captivating while it lasted for about ten minutes.
Yet fashion week was a whole world with shop after digital shop showcasing what was available both in the real world and digitally.
We took a walk through much of it as can be seen above with it being an interesting and a fairly enjoyable experience that most crucially had both the element of surprise and exploration.
Different shops took different approaches. Most however utilized the video and picture medium, as well as the new 3d avatar medium where you can get very close to see the design in detail as well as see how it might look on you.
You can buy them as digital wearables, with most probably having a physical equivalent.
There were also more digitally focused boutiques with different avatars, both game like and almost physical mannequins, in display during a very colorful and artistic week.
Digital Fashion on Decentraland Metaverse
Digital fashion in its own genre may have also been born during Fashion Week as startups and more established brands experimented with a new market.
Brands have shown a very high level of interest, one of the presenters said, as they try to “enter the metaverse,” a field that did not exist even two or three years ago.
Yet now it is starting to take some shape. It is starting to become something, with it not very clear yet just what.
But, during the whole Metaverse Fashion Week, one does feel a new medium taking shape because we were introduced to things we wouldn’t have been introduced otherwise.
The museum experience above also shows just how similar to real life a metaverse walkthrough can be.
Closing it all with a 2d video in a 3d boutique by Gary James McQueen that highlights just how brands can potentially reach new audiences.
Overall, as a first of its kind this exceeds expectations in making it a concrete showcase of just what can be done on the Decentraland metaverse even now as there was plenty to see and enjoy without a second of boredom.
One can already see thus the future potential, and can only imagine what the catwalks of tomorrow will be, as cryptos now eye potentially upgrading even fashion, a field that might seem so far away from bitcoin, and yet runs on ethereum rails in a digital form.
