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Mercedes, Hyundai, VanECK, Global Brands Adopt NFTs

04/05/2022 11:52
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Mercedes F1 NFT, May 2022

Mercedes F1 NFT, May 2022

Major global brands like Mercedes are utilizing NFTs one way or another with the German car manufacturer stating:

“We’re launching eleven digital artwork NFTs featuring Mercedes-AMG Petronas cars, each one exclusively designed and created by multi-disciplinary artist Mad Dog Jones.”

The auction is to begin in three days, while Hyundai Motor is to sell 10,000 official Ethereum-based ‘Shooting Star’ NFTs on Monday, the company said.

“Starting with our ‘Shooting Star’ NFTs, we are expanding the Hyundai brand experience into the ‘Metamobility universe,’ creating unique opportunities for our NFT community members to join in the fun,” said Thomas Schemera, Hyundai Motor’s Global Chief Marketing Officer, before adding:

“We plan to launch more unique NFTs based on the ‘Metamobility universe’ concept and introduce more member benefits to expand the community going forward. We welcome everyone to be part of our experimental journey.”

The most expensive air travel ticket has also been sold as an NFT for $1 million in a first of its kind.

The ‘NFTicket’ is a collaboration between the Spanish airline Air Europa and TravelX, a new crypto startup.

The NFT, an art video that also serves as a ticket for the Madrid to Miami flight on November 29th, sold in USDc on the Algorand blockchain.

Meanwhile the ETF asset manager VanECK is airdropping an NFT collection on Thursday that tells the story of Hammy who is exploring “the transformative potential of crypto and the blockchain and the pivotal moments in history that led to this point.”

It features the ‘Printer goes brrr’ meme as money flies through the NFT air with these being just some of the announcements that have come out today in a clear indication of the growing popularity of NFTs as well as their continued adoption.

 

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